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NASA Social Media Knowledgebase

Page history last edited by Jon Verville 10 years, 2 months ago

Define what is social media for this document


Types of social media used by NASA


Paragraph about nasa.gov/connect as portal to NASA's social media presence, audience: general public




Areas on external sites:

  1. twitter
  2. facebook
  3. youtube
  4. ustreamtv
  5. flickr
  6. myspace


Areas on nasa.gov domain:

  1. blogs
  3. NASA 360?
  4. NASA TV?
  5. Centennial Challenges
  6. Opengov Ideascale
  7. NASA Vision Workbench 
  8. ...?


There are many sites on nasa.gov/connect which are not necessarily social media in the "bidirectional communication" sense, but are creative uses of web technologies.  Should these be categorized as social media?  Why or why not?


Include writeup on the work of CoLab ( http://colab.arc.nasa.gov ) with interview of Jessy, Robbie, Delia, Andrew ( http://colab.arc.nasa.gov/contact )


Review proceedings from 1st Participatory Space Conference : proceedings: http://colab.arc.nasa.gov/files/PES-Proceedings.pdf 







Structure of this article to fill in

  1. Toolkit for making "enterprise" use of social media easier
    1. For example, on Twitter, sing CoTweet analyze traffic and what tweeters are saying about your brand
    2. New ideas for how to use twitter for enterprise: http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business/    http://mashable.com/2010/04/20/twitter-for-business/ 
    3. Social media metrics and monitoring - pay for service: http://www.visibletechnologies.com/index.html 
  2. Good articles/slide decks:
    1. Social media use in Fortune 100 - http://mashable.com/2010/02/23/fortune-100-social-media/   esp slides (13, 22, 23, 34, 39
    2. Great discussion on social media strategy on Mashable Link #1, Slides 38-46
  3. Great examples of crowdsourcing
    1. http://mturk.amazon.com
    2. Space related: http://www.galaxyzoo.org/ - 60 million classifications by crowdsourcing!!!  ( http://blogs.zooniverse.org/galaxyzoo/2010/04/12/60-million-classifications/ )
  4. How to analyze social media engagement?  Metrics
    1. Google Analytics - guide for NASA
    2. Good report example from NY Senate (mostly web, but some social media: http://www.nysenate.gov/files/pdfs/Weekly%20Report%20-%202-27-10_1.doc  -- other reports: http://www.nysenate.gov/department/cio )


History section

First big leap of NASA into social media was twitter MARSPHOENIX by http://twitter.com/VeronicaMcG


Story: http://gizmodo.com/5089836/meet-veronica-mcgregor-mars-phoenix-landers-humanoid-personality-construct-




Notes from Jon on May 7th, 2010


Talked to Sarah Ramsey, who is the Special Assistant to the NASA Deputy Administrator, Lori Garver.  Sarah is responsible for maintaining Lori Garver’s social media presence (links are below).


Sarah's linkedin: http://www.linkedin.com/pub/sarah-becky-ramsey/0/b86/942


Sarah manages these two sites of Lori’s:

  1. http://twitter.com/lori_garver
  2. http://www.facebook.com/home.php?#!/LoriGarver?ref=search&sid=724175478.1233195433..1


Also, the previous associate administrator, Shana Dale, did lots of blogging, its tone is (fill in analysis here).  The blog is here: http://blogs.nasa.gov/cm/blog/Shana%27s-Blog (61 posts total)




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